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Cover of The Tipping Point : how Little Things Can Make a Big Difference

The Tipping Point : how Little Things Can Make a Big Difference

by Malcolm Gladwell (1963- author) · 2001

"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change." - Cover.

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