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Cover of The Tipping Point

Non-Fiction · 2006 · G

The Tipping Point

by Malcolm Gladwell

How little things can make a big difference — the moment when ideas, trends, and behaviors tip into epidemics.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly ill

ForAll agesGenreNon-FictionLength301 pagesRead time~8 hours

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Violence

None

No violence

Language

None

No profanity

Sexual Content

None

No sexual content

Substance Use

None

No substance use

Emotional Intensity

None

Themes of social influence, the nature of change, and how small things become big

What this book is about

Gladwell's landmark 2000 nonfiction bestseller examines how social epidemics spread. Using case studies from crime reduction to shoe sales, Gladwell argues that small changes in context, people, or messages can tip trends into phenomena. Entirely appropriate for all ages.

Notes for sensitive readers

Reader-flagged moments and themes that may affect your experience.

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