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Cover of Blink

Non-Fiction · 2007 · G

Blink

by Malcolm Gladwell

Our snap judgments are often more accurate than our considered analyses — a study in the unconscious mind.

From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do

ForAll agesGenreNon-FictionLength296 pagesRead time~8 hours

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What's in this book, at a glance — five things readers want to know before they start.

Violence

None

No violence

Language

None

No profanity

Sexual Content

None

No sexual content

Substance Use

None

No substance use

Emotional Intensity

None

Themes of intuition, unconscious processing, and the science of snap judgments

What this book is about

Gladwell's 2005 exploration of rapid cognition and the power of instinct. Through stories from art forgery to emergency rooms to speed dating, Gladwell examines when to trust your gut and when intuition fails. Entirely appropriate for all ages.

Notes for sensitive readers

Reader-flagged moments and themes that may affect your experience.

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